• Name of Cluster: Singapore Industrial Automation Association (SIAA)
  • Website:
  • President: Terence Teo
  • Membership: 500 companies
  • Contact
    Tel : +65 6749 1822   |   Email :

SIAA is a professional trade association for companies and professionals in the Automation, Internet-of-Things (IoT) and Robotics sector (in short, AIR). To date, our members range from technology/solution providers, system integrators, consultants, market researchers and institutes. Together, our members support different industry verticals such as manufacturing, smart cities, buildings, logistics, retail/F&B, transportation, healthcare, hospitality and others.

As a leader in the Automation, IoT and Robotics space, SIAA co-founded two yearly marquee regional events -  IoT Asia and Singapore International Robo Expo (SIRE).

Additionally, SIAA is constantly working to meet the transformation needs of the industry. Hence we are working on inter- trade association collaborations to match the demand in the different industries with supply: specifically in Automation, IoT & Robotics. We would like to see aggregation of demand through our partnering associations. This will drive down the costs of implementation and encourage wider adoption of technology and solution amongst SMEs who may probably be operating some processes manually or require human intervention. We want to be part of the digitalization of businesses in Singapore and ASEAN!

SIAA is also working on developing the capability of our members in particularly finding technology partners, collaborators and bringing member companies participate in overseas trade shows to find new market. Specifically in the space of robotics, SIAA champions 2 projects:

  1. Digitalization the profile of System Integrators to extend their market reach & leads, and
  2. Building a repository of common modules which can be used in robotics solution to shorten the time to market